Smart PR for Tomorrow's
Tech Leaders

In any economic environment, companies must focus on what matters most: new sales, customer retention, and public policy that can alter the marketplace. PR is a vital tool for meeting these challenges. In the right hands, PR can make all the difference to your business.

Crawford's focus is helping clients meet strategic priorities. We use Web 2.0, print, broadcast and trade press to deliver results that surpass client expectations, and always cost-effectively. That's Smart PR.

Black Box

The Content Factory: Social Media, Assembly Line-Style
February 6th, 2010

Something there is that doesn’t love a factory. It’s not just the grimy smokestacks, heat or the piercing ring of steel on steel, but the soulless labor of a mill. When I hear “content” — the work of inspiration and genius — juxtaposed with “factory,” it’s the crash of two opposed worlds colliding.



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