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DPI & Analytics: Creating Competitive Advantages for Advertisers

March 11, 2015| Author: jcrawford|

Some years ago, deep packet inspection (DPI) got a bad rap for use its use in “invasive” ads that leveraged customers’ personal data. Same thing happened to Big Data analytics after Edward Snowden revealed the dark side of  analytics deployed for mass surveillance. But these same technologies have a positive side, too, and can be […]

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In PR You Need to Pick up the Phone

March 9, 2015| Author: jcrawford| ,

Did a novel thing over the weekend. Went to T-Mobile and traded in my Verizon Galaxy for a plain old feature phone. It wouldn’t have cost me any more to get another smart phone. I just decided it was no longer in my best interests. The only “smart” entity in that relationship was Verizon, which […]

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