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DPI & Analytics: Creating Competitive Advantages for Advertisers

March 11, 2015| Author: jcrawford|

Some years ago, deep packet inspection (DPI) got a bad rap for use its use in “invasive” ads that leveraged customers’ personal data. Same thing happened to Big Data analytics after Edward Snowden revealed the dark side of  analytics deployed for mass surveillance. But these same technologies have a positive side, too, and can be […]

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Razorsight President and CAO Chris Checco Featured in Data Science Weekly

July 8, 2014| Author: jcrawford|

With all the hype over Big Data, many assume that advanced analytics is a phenomenon of the past few years. Interviewed by Data Science Weekly, Razorsight President and Chief Analytics Officer Chris Checco points out that, in fact, the techniques of Big Data have been around “for decades” in industries such as agriculture and finance. […]

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