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They did all the “right things” – issued press releases, briefed industry analysts, built a booth, went to trade shows, raffled off a smart phone, handed out colorful brochures, placed print and online ads, mailed reprints of the ads, gave product demos, keynoted conferences, spoke on panels, e-mailed promos to the world, blogged, tweeted and Linked. They talked and talked. . .about themselves. Nobody cared. Then somebody reminded them: Customers tell the story best. Does your PR bring the customer’s experience to life? Learn how. |
The first time I saw a man walking down the street jabbering on a cell phone, I said to myself, “What an idiot.” Now when kids weave all over the road while texting or guys in a restaurant pontificate into their “jawbones,” I think the same. But this isn’t another blog slamming mobile misdeeds.