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With all the hype over Big Data, many assume that advanced analytics is a phenomenon of the past few years. Interviewed by Data Science Weekly, Razorsight President and Chief Analytics Officer Chris Checco points out that, in fact, the techniques of Big Data have been around “for decades” in industries such as agriculture and finance. […]
The days when we gather around the social media cooler to chat about the previous night’s SuperBowl ads — arguably the advertising world’s crowning achievement every year — may have reached a peak. Soon to supplement conventional commercials: addressable ads that target the specific needs, interests and buying proclivities of the individual “in the moment,” […]
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