Telecom, CRM, BSS, OSS: The Perfect Product Launch

Posted by on Aug 31, 2009 in Blog, Driving PR Performance | 0 comments

Successful product development hinges on creativity, planning and thoughtful execution.  So does a successful launch — but companies...

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CRM for Reporters: What They Really Want

Posted by on Aug 27, 2009 in Blog | 0 comments

Interrupting a PR colleague as he says he’ll call  ‘friends in the media’ to place a story.  “That’s a...

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Why Online Coverage Always Beats Print

Posted by on Aug 24, 2009 in Blog, Driving PR Performance | 0 comments

As I write this, millions of parrots & parakeets ’round the world sit in their cages staring down at the front page of...

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Yes, Even YOUR Dull CEO Can Light up a Crowd

Posted by on Aug 6, 2009 in Blog, PR Writing | 0 comments

A CEO we were writing a speech for asked if we could add some jokes.  “Sure thing,” we said, “but first — are you...

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10 Ways to Save on PR

Posted by on Aug 3, 2009 in Blog, Driving PR Performance | 0 comments

Hire Agencies that Hire Journalists.  Reporters are trained to ferret out a news angle quickly, make it compelling and produce results on...

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