Telecom, CRM, BSS, OSS: The Perfect Product Launch
Successful product development hinges on creativity, planning and thoughtful execution. So does a successful launch — but companies...
Read MoreCRM for Reporters: What They Really Want
Interrupting a PR colleague as he says he’ll call ‘friends in the media’ to place a story. “That’s a...
Read MoreWhy Online Coverage Always Beats Print
As I write this, millions of parrots & parakeets ’round the world sit in their cages staring down at the front page of...
Read MoreYes, Even YOUR Dull CEO Can Light up a Crowd
A CEO we were writing a speech for asked if we could add some jokes. “Sure thing,” we said, “but first — are you...
Read More10 Ways to Save on PR
Hire Agencies that Hire Journalists. Reporters are trained to ferret out a news angle quickly, make it compelling and produce results on...
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