Black Box

In IT, a black box is a program that measures output against input in complex systems.

This Black Box is designed to help companies achieve a similar goal in PR. Black Box provides our candid input—based on several lifetimes of experience—for companies that want to measure and improve the performance of PR programs.

Telecom, CRM, BSS, OSS: The Perfect Product Launch

Monday, August 31st, 2009

Successful product development hinges on creativity, planning and execution. So does a successful launch — but companies often short-change the lift-off

CRM for Reporters: What They Really Want

Thursday, August 27th, 2009

Interrupting a PR colleague as he says he’ll call ‘friends in the media’ to place a story. “That’s a lie,” I say. “No one has friends in the media.”

Why Online Coverage Always Beats Print

Monday, August 24th, 2009

As I write this, millions of parrots & parakeets ’round the world sit in their cages staring down at the front page of yesterday’s Wall Street Journal.

Yes, Even YOUR Dull CEO Can Light up a Crowd

Thursday, August 6th, 2009

A CEO we were writing a speech for asked if we could add some jokes. “Sure thing,” we said, “but first — are you funny?”

10 Ways to Save on PR

Monday, August 3rd, 2009

Hire Agencies that Hire Journalists. Reporters are trained to ferret out a news angle quickly, make it compelling

10 Ways Big PR Agencies Rip Off Clients

Sunday, August 2nd, 2009

1. Cookie Cutter PR Plans: 50-page stock plans that could as readily apply to florists and butcher shops as to a tech business – usually accompanied by high-cost, totally inappropriate (and often ridiculous) special events.

Phone: 703-753-4480   Email: info@crawfordpr.com
WordPress Design by TCwebsite