Telecom, CRM, BSS, OSS: The Perfect Product Launch
Monday, August 31st, 2009Successful product development hinges on creativity, planning and execution. So does a successful launch — but companies often short-change the lift-off
In IT, a black box is a program that measures output against input in complex systems.
This Black Box is designed to help companies achieve a similar goal in PR. Black Box provides our candid input—based on several lifetimes of experience—for companies that want to measure and improve the performance of PR programs.
Successful product development hinges on creativity, planning and execution. So does a successful launch — but companies often short-change the lift-off
Interrupting a PR colleague as he says he’ll call ‘friends in the media’ to place a story. “That’s a lie,” I say. “No one has friends in the media.”
As I write this, millions of parrots & parakeets ’round the world sit in their cages staring down at the front page of yesterday’s Wall Street Journal.
A CEO we were writing a speech for asked if we could add some jokes. “Sure thing,” we said, “but first — are you funny?”
Hire Agencies that Hire Journalists. Reporters are trained to ferret out a news angle quickly, make it compelling
1. Cookie Cutter PR Plans: 50-page stock plans that could as readily apply to florists and butcher shops as to a tech business – usually accompanied by high-cost, totally inappropriate (and often ridiculous) special events.
