Why Online Coverage Always Beats Print
As I write this, millions of parrots & parakeets ’round the world sit in their cages staring down at the front page of yesterday’s Wall Street Journal.
Nothing against the WSJ — love it. My point is to illustrate the short lifespan of print media, which often ends up lining Peeper’s cage, and to poke fun at those who think coverage in traditional print press outweighs an online hit.
Online coverage is ALWAYS more valuable than print. Some obvious reasons:
- Immediacy: Online hits usually appear sooner, beating print by hours, days or even weeks. True, a handful of trade press intentionally delay online news postings til the print version comes out, but that practice is fading.
- Broader Reach: The print version is limited to those who subscribe or buy news stand copies. Online stories are — well, online: available to anyone on the Internet.
- “Distributable”: That’s not even a word, but you get the idea. It’s much easier to send links to all your contacts, customers and prospects. Cheaper, too: You’re not paying for reprints.
- It’s Forever: Most media archive online news & features, ergo you — or any interested party — can easily retrieve them any time.
Next time your CEO derides his published profile as being “only online,” recite the above benefits, and remind him that seeing his mugshot online is preferable to having it in yesterday’s paper, positioned beneath a cockatiel’s rear bomb sites.
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