Outing the Social Media Cosa Nostra

Posted by on Sep 30, 2009 in Blog, Social Public Relations | 0 comments

A colleague dashed in to my office and blurted out that other agencies are finding story leads on reporters’ Facebook pages,...

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The CEO Book: Beware This High-Margin Agency Scam

Posted by on Sep 29, 2009 in Blog, Driving PR Performance | 0 comments

Like clockwork, three months into the new agency’s tenure, they approached us about turning our chief exec into a “thought...

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Top 11 Tips on Writing a Great Business Blog

Posted by on Sep 28, 2009 in Blog, Social Public Relations | 0 comments

Back when I wrote big-ticket business newsletters, the rule of thumb was that if a writer provided at least one useful pointer per issue,...

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Media Don’t Give a Hoot About Your “Message”

Posted by on Sep 28, 2009 in Blog, Driving PR Performance | 2 comments

Child star Anna Paquin spins ’round in the Mohave sands as the camera zooms in for the ad’s tagline: “There will be no...

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“Media Bias”: How to Recognize and Turn It

Posted by on Sep 22, 2009 in Blog, Driving PR Performance | 2 comments

In 1923, the American Society of Newspaper Editors wrote the canon of modern journalism: “News reports should be free from opinion or...

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