Comments on: How to Make Your Podcast “Sing” http://crawfordpr.com/2009/09/16/how-to-make-your-podcast-sing/ Sat, 14 Jan 2012 05:15:12 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Robert Curran http://crawfordpr.com/2009/09/16/how-to-make-your-podcast-sing/comment-page-1/#comment-6 Robert Curran Thu, 17 Sep 2009 09:25:56 +0000 http://crawfordpr.com/?p=243#comment-6 Spot on, Jim! For many companies, the process of getting their message "down on paper" is hard enough, and that's often seen as an end in itself. Truth is, for a medium as immediate as a podcast, the secret is in editing, editing, editing! Totally agree about the 2 minute max: if you haven't conveyed something interesting by then, 28 more minutes will make no difference. I am reminded of a quote attributed to prodigious Enlightenment correspondent Pascal: "I've made this letter long because I haven't had time to make it short." Spot on, Jim! For many companies, the process of getting their message “down on paper” is hard enough, and that’s often seen as an end in itself. Truth is, for a medium as immediate as a podcast, the secret is in editing, editing, editing! Totally agree about the 2 minute max: if you haven’t conveyed something interesting by then, 28 more minutes will make no difference.

I am reminded of a quote attributed to prodigious Enlightenment correspondent Pascal: “I’ve made this letter long because I haven’t had time to make it short.”

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