Google Analytics: The Only PR Metric Tool that Matters?

Posted by on Oct 12, 2009 in Blog, Driving PR Performance, Social Public Relations | 0 comments

The client was ecstatic when her story made the “A” section of The Wall Street Journal. “We’re in front of 2.0...

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In Praise of the Memorable CEO

Posted by on Oct 9, 2009 in Blog, Driving PR Performance | 0 comments

Once I took a reporter to dinner with an exec from a satellite-based long distance operator.  They were mainly renowned for signal delay,...

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Wal-Mart’s Social Media: What IT Companies Can Learn

Posted by on Oct 6, 2009 in Blog, Social Public Relations | 1 comment

Much is written about great blogging, less about great companies that do it.  So we’re examining the Fortune 500′s use of...

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Corporate Blogging: When the Words Won’t Come

Posted by on Oct 2, 2009 in Blog | 0 comments

A Fortune 500 company found itself at the center of a hot industry trend.  But when it came to blogging their story, they choked on the...

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The Right Word: Be Careful What You Say and Write

Posted by on Oct 1, 2009 in Blog | 2 comments

Crossing my desk: notice of a new book published by Harvard University Press, on “Harnessing the Empowered Employee.”  The...

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