The key to monitoring is to leverage as many sources as possible with a specific goal in mind.

What goal are you trying to achieve for your clients? If you are looking for outcomes, you’ll need to make sure your monitoring tool has a very good analysis component to support it.

Also, if your monitoring, someone will expect briefings. How are you achieving that? Are you making sure the information is timely and presented in a way so your clients can quickly consume the information and feel knowledgeable and not overwhelmed?

Again, Google is great, but there is more to this.

We’re hiring more and more programmers and analysts to continuously solve these issues and believe me, the human factor is just as important as developing the technology.

MediaMiser operates using a hybrid approach, we use technology to perform the heavy lifting, but people will always be part of the process to interpret outcomes. As Katie Paine says, “people measure and computers count.”

Thanks,

Brett Serjeantson
MediaMiser CTO
http://twitter.com/BSerjeantson
http://www.mediamiser.com