Social Media Monitoring: Worth It?

Posted by on Nov 8, 2009 in Blog, Social Public Relations | 1 comment

A well-known company that tracks social media is trying to sell me on using its service.  The cost: $500/month.  I love automation.  But...

Read More

Tech PR: One Bad Experience Is All It Takes

Posted by on Nov 7, 2009 in Blog, Driving PR Performance | 1 comment

One reader of  “Customers Want Great Service” asked why I fired Rado the web designer after a single misstep.  Actually the...

Read More

Customer Service: The New Bottom Line for Tech

Posted by on Nov 4, 2009 in Blog, Driving PR Performance | 0 comments

In smokestack industries, a mentality pervades that customer service is a necessary evil to be dispensed with as cheaply and quickly as...

Read More

Customers Want Great Service, Not Just Great Technology

Posted by on Nov 3, 2009 in Blog, Social Public Relations | 2 comments

Some tech companies deliver an unforgettable customer experience. I had one such moment with a web design outfit. I’d sent over a...

Read More

Check Lead Times on Web-Based Press Release Services

Posted by on Nov 2, 2009 in Blog, Driving PR Performance | 0 comments

Some weeks ago I raved about the new web-based press release distro services destined to replace the “wire service cartel.” ...

Read More