Black Box

In IT, a black box is a program that measures output against input in complex systems.

This Black Box is designed to help companies achieve a similar goal in PR. Black Box provides our candid input—based on several lifetimes of experience—for companies that want to measure and improve the performance of PR programs.

Humor – When It’s Funny and When it Ain’t

Sunday, November 1st, 2009

The scene: Forbes’ publisher keynoting a tech event in Hilton Head, SC. We were thrilled — up til his wisecrack on student IQs at The Citadel. I realized then why Rich flies his own plane. Winged getaways are wise when you offend a roomful of grads from The Military College of South Carolina.

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