In IT, a black box is a program that measures output against input in complex systems.
This Black Box is designed to help companies achieve a similar goal in PR. Black Box provides our candid input—based on several lifetimes of experience—for companies that want to measure and improve the performance of PR programs.
At the height of the mid-1990s dot.com mania, Business Week adorned its cover with a tulip. Later, when real estate became the next sure thing, Business Week warned of a bubble. So when BW’s Stephen Baker writes “Beware Social Media Snake Oil” (12/14/09), I take notice. As should you.
With 2010 almost upon us, it’s likely that companies will continue to have lean budgets and staffs for marketing and PR, yet the same or greater demands for increased visibility. A quick look back at 2009 provides useful guidance for the year ahead on what to do and how to save.
