Great Content: Still Can’t Automate It

Posted by on Jan 20, 2010 in Blog, PR Writing | 0 comments

“I used to shoot people for a living.” So began the article in, of all places, a software testing magazine.  The author turned...

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Perfect Pitch: Social Media Without the Sales Job

Posted by on Jan 19, 2010 in Blog, Social Public Relations | 0 comments

An executive asked if I liked his draft blog and could think of any media that might run it.  “No and No,” I replied.  Like...

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Tech PR & Blogging — Take Care With “Re-purposed” Content

Posted by on Jan 12, 2010 in Blog, Driving PR Performance, Social Public Relations | 0 comments

As the latest jobless recovery takes shape, media departments are hearing the familiar “do more with less” mantra from on...

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