In IT, a black box is a program that measures output against input in complex systems.
This Black Box is designed to help companies achieve a similar goal in PR. Black Box provides our candid input—based on several lifetimes of experience—for companies that want to measure and improve the performance of PR programs.
When Google announced plans for a high-speed Internet service, the telecom sector called it a “PR stunt.” No duh. Long the expert in using media to shake up the status quo, Google is leveraging PR to rock the telco establishment.
A. J. Leibling once wrote, “Freedom of the press is for those who own one.” Before shedding a tear over the demise of newspapers, remember the death grip that media moguls held them in for decades. If the Old Media Order is finally passing, consider it a long overdue ride on time’s tumbrel.
Something there is that doesn’t love a factory. It’s not just the grimy smokestacks, heat or the piercing ring of steel on steel, but the soulless labor of a mill. When I hear “content” — the work of inspiration and genius — juxtaposed with “factory,” it’s the crash of two opposed worlds colliding.
