Tech PR: Don’t Hit the Mute Button on Your Launch
This just in: Major offshore tech firm opens its first U.S. office. They leased space, installed comms systems, put up a sign, hired staff...
Read MoreFreeconomics: Great! (When It’s Somebody Else’s Money)
Seth Godin writes that authors shouldn’t plan on making money from their books unless they’ve already done so. Working for free...
Read More“No One Will See This,” But Break the Mold, Shatter the Image Anyway
In tech PR, blogging for business — or any aspect of communications — there are certain things “one just doesn’t...
Read MoreTelecom — Happy Days Are Here Again?
Yesterday’s Telecom Hub meeting, a monthly conclave of Washington, DC-area communications industry folk, may have convened under the...
Read MoreTech PR: The Vanishing Editorial Calendar
Every year, tech PR departments and their agencies begin the rite of reviewing editorial calendars for the coming months’ story...
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