“No One Will See This,” But Break the Mold, Shatter the Image Anyway
In tech PR, blogging for business — or any aspect of communications — there are certain things “one just doesn’t do.” Or so say those in the know. But what do they know, really? Personally, I’ve often leaned toward the things I’m not supposed to. Common sense can be a bore. I love iconoclasm.
Consider a few of the things we’re never supposed to do in this business:
- Never issue a press release on a national holiday, a Friday, over the weekend or after 6pm.
- Never conduct a media tour between Christmas and New Year’s.
- Never criticize anybody in social media.
- Never argue with an editor, even when they’re wrong.
- Oh, and never blog on Sunday, either.
What I want to know — If you never break the rules, how do you know it’s a bad idea?
One of the most successful media tours I ever conducted was during a Christmas holiday. Why’s that? Because journalists were still in the office, no other companies were crazy enough to issue news or visit press — and the latter desperately needed something to cover. We gave it to them. The stories came out right after New Year when the wires were once again flooded with announcements that press were then too busy to pay attention to.
So ask yourself: What in your line of work should you never be doing, and would it really be such a bad idea to ignore the taboo and do it anyway?
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