Tech PR: Don’t Hit the Mute Button on Your Launch

Posted by on Mar 30, 2010 in Blog, Driving PR Performance | 0 comments

This just in: Major offshore tech firm opens its first U.S. office. They leased space, installed comms systems, put up a sign, hired staff and printed business cards. They did everything, in fact, except tell customers. Seems somebody flicked the mute button on PR. What a waste.

Always announce your presence — plant that flag!

Tell industry analysts and journalists you’re open for business and poised to turn competitors’ worlds upside down.

Emphasize what’s unique about your company — the differentiators that make your product or service unbeatable.

Prove it by pointing to big-name customers already on board.

Create a home page blog, Facebook page and twitter presence and fill them with fresh content at every opportunity — daily, if possible.

Provide a comment section on your blog so customers can join in.

Turn up the volume.

Otherwise, why launch at all? When PR is on mute, who can see or hear you?

Related posts:

  1. Telecom, CRM, BSS, OSS: The Perfect Product Launch Successful product development hinges on creativity, planning and execution. So...
  2. Tech PR: The Vanishing Editorial Calendar Every year, tech PR departments and their agencies begin the...
  3. Tech PR — 7 Steps to Operating at Capacity Clearwire made waves this week with a bold dare to...
  4. Telecom PR: Drowning in Tech Gibberish? Tired of the term "CLEC," a marketing veep began calling...
  5. OSS Company Re-Launch: Tight Deadline, Tighter Budget A leading provider of OSS solutions sought to re-launch a...