Tech PR: Be Who and What You Are, Regardless
A blog by Journalistics compares PR to dating. To succeed, so it goes, PR people must part their hair, gush pleasantries and make a good impression. I prefer to live by the immortal words of Popeye the Sailor: “Iyam what Iyam.” Being yourself at all times can be messy, but it’s honest.
By Journalistics’ rules, a journalist we know would never make it in PR. 5′ 10″ and 300 pounds, Herb K. might not be GQ’s idea of the perfect date. His most notable wardrobe feature: a necktie showcasing the stains of every meal he’s ever eaten. Fastidious he is not, except where it counts — being an ace reporter. We love Herb, greasy necktie and all, just the way he is.
A company we came across excels in offshoring, i.e., moving jobs out of the U.S. Heaven forbid that they ever acknowledge it. Offshoring, you see, is a dirty word. It’s also a fact of life. Low-skill jobs have migrated to low-cost labor markets since the days of Adam Smith. The company feels it’s safest to disguise their core business. For them, the truth is a little too messy.
Years ago I went on a blind date. At dinner, the lady asked what I thought about “certain people.” If this is the “good side” she presents on a first date, I wondered, what else might come out? “I think I’m taking you home right now,” I replied. I didn’t like her, but I was grateful for her honesty.
Eric Hoffer likens the desire for fame to “a quest for a self that is not the true self.” In one respect, at least, PR is like dating: There’s no point in concealing who or what you are. It always comes out.
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