Does Your Social Media Drive Customers to “Seppuku”?
Last year a handful of lost souls, fatigued to the core by Web 2.0, opted to “Kevork” their entire social media presence. Mercy killings were available via Suicide Machine and Seppukoo. What drives Man to abandon virtual life? Privacy issues and spamola.
Facebook may have killed Suicide Machine with threatened legal action, but don’t be surprised if social euthanasia rises from the dead. Rather than cope with Twitter’s new ad-o-rama blitz, some might prefer the more confined but private option of life in a social media black hole.
Corporate marketers who still see social media just as a way to “extend the brand” and pummel the masses with thinly-disguised — or out & out blatant — product promotions and endorsements, take heed. Social media is not and never was meant to be the New Advertising.
If your social media programs violate that commandant, you’re wearing a large sign around your neck, invisible to you maybe, but plain to customers:
“The End is Near.”
Life’s precious, so are customers. Don’t flog them to death with blogvertising.
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