OSS Company Re-Launch: Tight Deadline, Tighter Budget
A leading provider of OSS solutions sought to re-launch a major corporate division to customers and prospects via a new marketing campaign. Key to the launch: 5 new collateral pieces on a complex product suite.
The challenges:
- Tight deadline: 10 days start to finish for the final product.
- August start date, when many subject matter experts (SMEs) vital to advising on new product info would be on holiday.
- Tight budget.
The re-launch was mission-critical to the client. And if an SME wasn’t available? No matter. The project went forward because Crawford has worked in the OSS sector for years and we “know it cold.”
Five brochures. 10,000+ words. Completed and delivered to the client on schedule. Reviewed and approved with only minor changes. The client liked the result so much that they welcomed our input on a related project underway with another vendor — syncing up Web site copy with the new marketing collateral.
Even though this project came to us on a short fuse and required intensive effort to complete, there were no “rush” charges.
End result: Spot-on execution at an affordable price.
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