BSS: When Business Intelligence Out-Thinks You

Posted by on Jun 10, 2010 in Back Office, Blog | 0 comments

Kudos to Virgo for a great 2010 B/OSS Conference & Expo. Big crowds and lots of action this year. But amid the lookalike banners touting “end-to-end” solutions and “the customer experience,” what caught my eye was the company whose BI product surpasses human judgment.

Tucked away in the Canadian pavilion, Decyde’s booth was decydedly low-key and easy to miss. Hope you didn’t pass it by. A chat with co-founder and CEO Dr. Lorna Strobel Stewart is well worthwhile.

Dr. Stewart’s team has developed a platform they describe as the next level of business intelligence — “the first software engine to reason the way people do when they use judgment, but without the errors that can make human judgment irrational.”

Say what? Software that thinks? Well, darned close it. Decyde does not claim the ability to take on complex, Einsteinian decision-making. The product is designed for repetitive daily operations decisions that involve multiple factors and unstructured evidence. Such brain-teasers are typically routed to analysts for resolution and can be a major time-sink. Applying rubrics and “mathematical rigor,” Decyde automates and lowers the risks of much business decision-making.

Think what that could mean for any employee faced with making a snap decision whose outcome will impact revenue.

Disclosure: I didn’t see a demo and thus can’t attest at this point whether Decyde’s product does everything it claims to. But in a market where so many companies appear intent on looking and sounding alike, I’m encouraged to stumble across a fresh idea that moves BI forward a notch.

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