Blogging: Less is More
A prominent socialmedialite brags that he kept his blog going while on vacation by writing 14 pieces in advance and setting them up to post daily. His admission to using canned content hints he had nothing to say that couldn’t wait. That being the case, why post so religiously?
I attribute his actions to Fear of the Dread Lord Google. We all know the sermon: In order to drive traffic to one’s site it’s essential to lay new content on the altar daily lest Google forget we exist. Whether that’s true or not, it recalls Old Testament faith in a remote God who cares not for humans yet must be appeased. Forced to worship a deity out of fear, not inspiration, an angel would (and once did) rebel.
Existential beats essential. Writers should write and post only when possessed by their own creative demons. If the spirit moves you 10X/day, then go for it, and in the moment. If that sudden burst is followed by days or weeks of silence, so be it. It’s when we flog ourselves to meet a deadline that matters to no one, or fill space for the sake of it, that content rings hollow like liturgy.
Algorithms add. Customers struck by the uniqueness of your vision count.
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