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Tell Me a Story: Make Me Feel, Don’t Just Make Me Think

March 21, 2014| Author: jcrawford|

USA Today reports that the pay TV industry just suffered its first ever full-year decline in customers — losing 2 million subscribers due to “poor customer service, enhanced offerings from video streamers and other online distractions” that are tempting customers to ditch monthly cable/satellite entertainment service. Already I envision vendors rolling out their classic B2B […]

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Forget SEO: 6 Tips on Engineering Shareable Content

March 13, 2014| Author: jcrawford|

Who is your audience: robots or humans? The obvious answer is “humans.” Robots do not buy products and services. And yet SEO – even the so-called white hat variety – is about algorithmic tricks and schemes to win ranking with robots: all the indexes that help determine your place in the universe of search engines. […]

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