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Inbound Marketing: Read The Fine Print on Training Costs

April 21, 2014| Author: jcrawford|

After spending $thousands on an inbound marketing program, you might assume that the vendor would show you how to use it. After all, inbound marketing is complex and you can hardly be expected to dive right in without some coaching, right? Rest assured, all inbound marketing vendors are delighted to provide training — usually for […]

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Tell Me a Story: Make Me Feel, Don’t Just Make Me Think

March 21, 2014| Author: jcrawford|

USA Today reports that the pay TV industry just suffered its first ever full-year decline in customers — losing 2 million subscribers due to “poor customer service, enhanced offerings from video streamers and other online distractions” that are tempting customers to ditch monthly cable/satellite entertainment service. Already I envision vendors rolling out their classic B2B […]

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