Rules of Media Engagement: How to Place Guest Content — and How Not to

Posted by on May 21, 2012 in Blog | 0 comments

As content marketing grows in popularity, more companies are building content factories that churn out blogs, videos, white papers, free...

Read More

Good, Bad and Ugly Infographics – How to Tell the Difference

Posted by on May 16, 2012 in Blog | 0 comments

We all know that infographics are the in, cool thing to do. Create a simple, compelling graphic and everybody will “get” your...

Read More

Facebook: The Next Apple or the Next AOL? A Tale of Two Steves

Posted by on May 14, 2012 in Blog | 0 comments

When a company that “produces nothing” spends $1 billion to acquire a company that makes no money, should money managers fear...

Read More

Pushback: Is Your Agency a Poodle or a Pitbull?

Posted by on May 10, 2012 in Blog | 0 comments

EXTRA! EXTRA! Medical researchers at the University of London Animal Sciences School have announced the first genetically engineered...

Read More

Tech Start-Ups: Hacking the Anti-PR Syndrome

Posted by on May 4, 2012 in Blog | 0 comments

Mark Cuban created a stir in the agency world earlier this year when he blogged that start-ups should never hire a PR firm. Just not worth...

Read More

PR Etiquette: 7 Ways to Pitch Stories to a Computer

Posted by on Apr 30, 2012 in Blog | 0 comments

Newsflash! As reported in the May issue of Wired, Narrative Science, a Chicago-based specialist in artificial intelligence (AI), has...

Read More