Rules of Media Engagement: How to Place Guest Content — and How Not to
As content marketing grows in popularity, more companies are building content factories that churn out blogs, videos, white papers, free...
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Good, Bad and Ugly Infographics – How to Tell the Difference
We all know that infographics are the in, cool thing to do. Create a simple, compelling graphic and everybody will “get” your...
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Facebook: The Next Apple or the Next AOL? A Tale of Two Steves
When a company that “produces nothing” spends $1 billion to acquire a company that makes no money, should money managers fear...
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Pushback: Is Your Agency a Poodle or a Pitbull?
EXTRA! EXTRA! Medical researchers at the University of London Animal Sciences School have announced the first genetically engineered...
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Tech Start-Ups: Hacking the Anti-PR Syndrome
Mark Cuban created a stir in the agency world earlier this year when he blogged that start-ups should never hire a PR firm. Just not worth...
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PR Etiquette: 7 Ways to Pitch Stories to a Computer
Newsflash! As reported in the May issue of Wired, Narrative Science, a Chicago-based specialist in artificial intelligence (AI), has...
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