Tech PR Smarts: Startups, PR and the Buyout Endgame

Tech PR Smarts: Startups, PR and the Buyout Endgame

Posted by on Dec 21, 2011 in Blog, Driving PR Performance, Tech PR, Telecom PR | 0 comments

Attention, startups looking for the big bucks, heed the Golden Rule of Funding: Ultimately, VCs want their money back with a hefty return....

Read More
Tech PR Smarts: 2012 Planning — Keep it Simple

Tech PR Smarts: 2012 Planning — Keep it Simple

Posted by on Dec 13, 2011 in Blog, Driving PR Performance | 1 comment

Winston Churchill refused to read any memo longer than half a page. Anything beyond that went straight in the trash. The British PM’s...

Read More
Tech Stars: MixRank – Next Frontier of Online Ad Intelligence?

Tech Stars: MixRank – Next Frontier of Online Ad Intelligence?

Posted by on Dec 9, 2011 in Blog, Driving PR Performance, Tech PR | 0 comments

Tech Stars is a weekly column profiling potential white hot stars in technology. Just when you thought you knew everything about monitoring...

Read More
2012 PR Budgeting: Five Common Sense Tips

2012 PR Budgeting: Five Common Sense Tips

Posted by on Dec 7, 2011 in Blog, Driving PR Performance, Tech PR, Telecom PR | 0 comments

‘Tis the season to polish off your company’s 2012 PR budget. Most corporate communications directors know the drill. But...

Read More
Schizo Journalism: Reporting the Financial Crisis

Schizo Journalism: Reporting the Financial Crisis

Posted by on Nov 30, 2011 in Blog, Driving PR Performance, Tech PR | 0 comments

On Monday, November 28, The New York Times simultaneously reports in separate stories that (a) Euro zone leaders are discussing a deal for...

Read More
Is it Time to Occupy PR?

Is it Time to Occupy PR?

Posted by on Oct 14, 2011 in Blog, Driving PR Performance, Social Public Relations | 0 comments

As 2011 winds down I suspect many will sigh, “thank God!” From Japan’s devastating tsunami, to Congressional brinkmanship...

Read More