In IT, a black box is a program that measures output against input in complex systems.
This Black Box is designed to help companies achieve a similar goal in PR. Black Box provides our candid input—based on several lifetimes of experience—for companies that want to measure and improve the performance of PR programs.
“I used to shoot people for a living.” So began the article in, of all places, a software testing magazine. The author turned out to be harmless, just a software geek for the U.S Army. His great opening line hooked me: It seems the best work, even by those who automate for hire, can’t be automated.
The absolute last word on social media, economics and freeconomics. As they say, “if you read nothing else this year,” please do make it one of these tomes. And if shyness about writing is holding you back from SM, we’ve thrown in an essay recommendation that will help.
