Telecom PR: “Over the Top” on Roaming Charges — and Bad PR
Those who follow the tech industry are familiar with the phrase “over the top” or OTT — a term that designates a new...
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Curses! Foiled by Smart Devices and Fiendishly Clever Search Engines — Again!
My moment of triumph over the phone monopoly had arrived. I’d show them. Stodgy old feature phone in hand, I burst through the doors...
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Tech PR: Be Your Own Wire Service
One of my longstanding principles is to be nice to almost everybody. I do this even if they work for me and I’m in a position to lord...
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“What Do YOU Think?” — The Most Important Question Companies Never Ask
In the tech PR arena we deal with companies that tend to differentiate themselves based on new product or service features: voice...
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Tech PR Smarts: Startups, PR and the Buyout Endgame
Attention, startups looking for the big bucks, heed the Golden Rule of Funding: Ultimately, VCs want their money back with a hefty return....
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2012 PR Budgeting: Five Common Sense Tips
‘Tis the season to polish off your company’s 2012 PR budget. Most corporate communications directors know the drill. But...
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