In IT, a black box is a program that measures output against input in complex systems.
This Black Box is designed to help companies achieve a similar goal in PR. Black Box provides our candid input—based on several lifetimes of experience—for companies that want to measure and improve the performance of PR programs.
The Fortune 100 company chairman looked at the draft speech and raised an eyebrow. The Dalai Lama quote, on the danger of blindly trusting others’ motives, didn’t sit well. “This is wrong,” he said. “I had dinner with the Chinese ambassador, who claimed that historically they own Tibet.”
The scene: Forbes’ publisher keynoting a tech event in Hilton Head, SC. We were thrilled — up til his wisecrack on student IQs at The Citadel. I realized then why Rich flies his own plane. Winged getaways are wise when you offend a roomful of grads from The Military College of South Carolina.
A CEO we were writing a speech for asked if we could add some jokes. “Sure thing,” we said, “but first — are you funny?”
