Comments for Crawford

Comment on The Right Word: Be Careful What You Say and Write by Jerry Jasper

Jerry Jasper — Wed, 09 May 2012 19:54:00 +0000

Dear Ken, Thank you so much for sharing your wonderful story about Col. Alan Ferguson Warren! He was my English instructor at Flint Hill from 1956 to 1960, and I am, like you, one of his greatful admirers! I did not know that he served at Bullis. He returned to Flint Hill and was head of the English department there until 1975, at which time he resigned and returned to England to die ofu00a0liver cancer almost certainly the result of the amoebic dysentery he contracted on the River Kwai. You may be interested to know that a book was written about him in 1981. I would be most interested to correspond with you about ‘our’ Colonel. Jerry Jasper jerry_jasper@msn.com

Comment on Tech PR: The Post-Product World of Ad Revenue by B2B Marketing News » Weekly Reads for April 16, 2012

B2B Marketing News » Weekly Reads for April 16, 2012 — Fri, 20 Apr 2012 17:46:45 +0000

[...] Tech PR: The Post-Product World of Ad Revenue from Crawford I tend to have a certain amount of faith in the high tech economy, but my opinion took a slight knock this morning when the WSJ quoted ad network Millennial Media’s IPO paperwork. Apparently, the folks at Millennial don’t know “when or if we will ever achieve profitability.” [...]

Comment on Identity Crisis: The Great Slogan Misfire by Kate Schackai

Kate Schackai — Thu, 12 Apr 2012 18:22:00 +0000

HA! Well, I actually love the state motto, but agreed, it’s not much of a tourism come on. (Though it did provide the Die Hard series with an awesome title.)nnThat’s what I don’t get — who riffs on the state motto for that purpose? Can you imagine — “Visit Virginia; Sic Semper Tyrannis!” Or “Vacation in Ohio: With God, All Things Are Possible.”u00a0

Comment on Identity Crisis: The Great Slogan Misfire by Rob

Rob — Thu, 12 Apr 2012 18:15:00 +0000

Well, at least it’s phrased as “and” something, as opposed to the veiled death threat “or Die.”nnnUnless you want to “Live Free and Die Harder.” Cause that would be awesome.

Comment on The Objective News Story: Dead or Alive? by B2B Marketing News » Weekly Reads for April 2, 2012

B2B Marketing News » Weekly Reads for April 2, 2012 — Fri, 06 Apr 2012 15:52:16 +0000

[...] The Objective News Story: Dead or Alive? from Crawford by James Crawford The New York Times story excoriating China for engaging in pay-for-play media, much of it placed by U.S. PR firms, might have horrified us all but for two things. First, the Times is a century late breaking the story — paying for coverage has long been common practice in other lands, and not just in emerging nations. Second, U.S. media are in no position to point fingers. [...]

Comment on Plain English PR, Or Why Marketing Constructs Suck by Kate Schackai

Kate Schackai — Tue, 03 Apr 2012 15:57:00 +0000

Just an essay, actually; here you go!u00a0http://www.mtholyoke.edu/acad/intrel/orwell46.htm

Comment on Plain English PR, Or Why Marketing Constructs Suck by davinabrewer

davinabrewer — Tue, 03 Apr 2012 15:55:00 +0000

Sounds like a book I might like, thanks.

Comment on Plain English PR, Or Why Marketing Constructs Suck by Kate Schackai

Kate Schackai — Tue, 03 Apr 2012 15:28:00 +0000

Thanks for reading, Davina! If you haven’t read it already, you might also really love George Orwell’s “Politics and the English Language.” It’s required reading (at least annually) at Crawford PR precisely because it make the case for honest language — and reminds us that sloppy writing and sloppy thinking are inextricably linked.

Comment on Plain English PR, Or Why Marketing Constructs Suck by davinabrewer

davinabrewer — Tue, 03 Apr 2012 15:12:00 +0000

LOVE the Einstein quote. So many companies get caught up in marketing, in selling u00a0- when they should be thinking about communicating. It’s not about features and lingo and jargon; it’s about the customer, the audience and the relationship with the company/brand. That’s the PR difference to me; we tell the story, the one the audience wants/needs to hear – how the product can help them, how the service makes it easier for employees, how/why this new X will impress analysts and investors, etc. It’s not limited to startups; many businesses large and small make this mistake when more often than not, simple is the better strategy. FWIW.

Comment on Branding Overkill: Has SXSW Lost its Cool? by James Crawford

James Crawford — Mon, 26 Mar 2012 12:04:21 +0000

That’s pretty funny. After Fiona Apple’s I’m beginning to suspect that Brooklyn is the hot new music center. By chance, on Saturday I saw alt bluegrass group JP and the Gilberts in Rehoboth, DE (they were great), and they’re from — guess where? — Brooklyn. So maybe a North by Northeast Festival will be in the works.