http://crawfordpr.com Just another WordPress weblog Thu, 09 Sep 2010 05:08:19 +0000 http://backend.userland.com/rss092 en Its stock lumbering along in the same trading range for years, Intel is one of those tech blue chips that many investors find dull, if stolid. But with the Atom, the company's entry in the embedded processor market, Intel could be on the verge of going nuclear once again. Embedded processors ... http://crawfordpr.com/2010/09/09/intels-atom-a-chip-off-the-old-block/ Michael O'Leary doesn't quibble on his business model. To the Ryanair CEO, air travel is bus service with wings. Customers are packed on board and flown from Point A to Point B -- period. Meals and all other "frills" cost extra. They even want to install pay toilets. At least ... http://crawfordpr.com/2010/09/08/bss-when-billing-transparency-is-chucked-overboard/ The rise of M2M and, concurrently, today's growing interest in using smart phones to perform M2M functions raises a question -- Where M2M is concerned, will smart phones' retail approach to BSS one day live side-by-side with or overlap systems specifically designed for M2M? Machine-to-machine communications has been around for ages. ... http://crawfordpr.com/2010/09/07/smart-phones-smart-enough-for-m2m/ The first time I saw a man walking down the street jabbering on a cell phone, I said to myself, "What an idiot." Now when kids weave all over the road while texting or guys in a restaurant pontificate into their "jawbones," I think the same. But this isn't another ... http://crawfordpr.com/2010/09/02/the-idiots-blog/ Remember those old War on Drugs commercials? Where they crack an egg into a sizzling pan and say "This is your brain on drugs?" PR can have that effect, too. Get an ordinarily lucid CEO going on the subject of PR and suddenly he's strung out. The guy is clearly ... http://crawfordpr.com/2010/09/01/this-is-your-brain-on-pr/ When Virgin Mobile USA's announcement on its all-you-can eat mobile data plan leaked prematurely this week via Facebook I read a different story into the news: Could it be that the venerable institution of the press release is breathing its last? To backtrack. . .Earlier this week Virgin's posting on its ... http://crawfordpr.com/2010/08/26/press-releases-soon-as-passe-as-print/ A prominent socialmedialite brags that he kept his blog going while on vacation by writing 14 pieces in advance and setting them up to post daily. His admission to using canned content hints he had nothing to say that couldn't wait. That being the case, why post so religiously? I attribute ... http://crawfordpr.com/2010/08/24/blogging-less-is-more/ A client asked why their press release bill was 3X higher than before. Though the answer was a no-brainer -- they issued 1 press release one month and 3 the next -- I was reminded that these days everybody is mindful of costs. In the future I'll ask: "Are you ... http://crawfordpr.com/2010/08/12/10-ways-to-save-on-pr-new-improved/ Long ago when social media was new a company we know had the opportunity to write a weekly guest blog. They opted to "first wait and see what the competition does."  That attitude puzzled me at first. Now I see that gearing corporate strategy to follow versus lead is the ... http://crawfordpr.com/2010/08/10/in-a-world-of-me-too-thinking-are-you-different/ Steve Jobs lashed out at competitors last week, calling their handsets' reception just as spotty as the iPhone's. RIM and Motorola fired back, claiming their units' antennas work far better than Apple's. How all this "neener neener" will help iPhone owners deal with dropped calls is anybody's guess, but it's ... http://crawfordpr.com/2010/07/19/the-sound-and-the-fury-apples-antennagate/