http://crawfordpr.com Just another WordPress weblog Sat, 06 Mar 2010 13:10:19 +0000 http://backend.userland.com/rss092 en Yesterday a colleague called, all aglow that he'd placed a "major blog comment" on a national news article for one of his clients.  "Major blog comment?" I mused.  "Um. . .Isn't that a contradiction in terms?" From all the furious effort companies and agencies devote to posting comments, one might conclude ... http://crawfordpr.com/2010/03/04/blog-commenting-worth-it/ When Google announced plans for a high-speed Internet service, the telecom sector called it a "PR stunt."  No duh.  Long the expert in using media to shake up the status quo, Google is leveraging PR to rock the telco establishment. In case you missed it, Google has unveiled its intention to ... http://crawfordpr.com/2010/02/11/googles-high-speed-internet-moving-markets-with-pr/ A. J. Leibling once wrote, "Freedom of the press is for those who own one."  Before shedding a tear over the demise of newspapers, remember the death grip that media moguls held them in for decades.  If the Old Media Order is finally passing, consider it a long overdue ride ... http://crawfordpr.com/2010/02/10/profiting-from-print-medias-demise-social-medias-rise/ Something there is that doesn't love a factory.  It's not just the grimy smokestacks, heat or the piercing ring of steel on steel, but the soulless labor of a mill.  When I hear "content" -- the work of inspiration and genius -- juxtaposed with "factory," it's the crash of two ... http://crawfordpr.com/2010/02/06/the-content-factory-social-media-assembly-line-style/ Crawford client Convergys Corp. has earned honors as a leader in Gartner Group's Magic Quadrant analysis of the CRM contact center BPO market.  Permit us to blow their horn: In the IT sector, winning the top spot in a Gartner MQ is like notching the Golden Globes and ... http://crawfordpr.com/2010/01/25/convergys-named-leader-in-gartner-magic-quadrant/ With rising demand for executive content of all kinds, we're often asked to identify the industry leaders we write for.  We're a little reluctant.  Remember the seamy 2008 squabble among White House speechwriters over which of them deserved credit for their Chief's wit & wisdom?  A bit insensitive to the ... http://crawfordpr.com/2010/01/21/whodunit-speeches-presentations-bylines-and-blogging-for-business/ "I used to shoot people for a living." So began the article in, of all places, a software testing magazine.  The author turned out to be harmless, just a software geek for the U.S Army.  His great opening line hooked me: It seems the best work, even by those who ... http://crawfordpr.com/2010/01/20/great-content-still-cant-automate-it/ An executive asked if I liked his draft blog and could think of any media that might run it.  "No and No," I replied.  Like much blogging for business, his piece turned out to be just a re-hashed marketing brochure.  As a blatant sales job, it was the antithesis of ... http://crawfordpr.com/2010/01/19/perfect-pitch-social-media-without-the-sales-job/ As the latest jobless recovery takes shape, media departments are hearing the familiar "do more with less" mantra from on high.  With fewer bodies to produce the content that execs demand, the temptation to "re-purpose" old material is strong.  The trouble is, you can't steal -- not even from yourself. Crawford ... http://crawfordpr.com/2010/01/12/tech-pr-blogging-take-care-with-re-purposed-content/ When you're hot, you're hot -- unless, as in the case of leading relationship management company Convergys, you're red hot. In 2009, Crawford boosted Convergys'  byline and blog placements to 25 major thought leadership pieces in U.S. trade media.  With Crawford's direct involvement in creating and placing exciting new content, Convergys ... http://crawfordpr.com/2010/01/11/convergys-scores-25-u-s-trade-bylines-in-2009/