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		<title>Social Engagement: The Big Event, When PR Isn&#8217;t Virtual</title>
		<description><![CDATA[As Jim mentioned in a previous post, I&#8217;ve just come off a stint as the New Hampshire media coordinator for the Ron Paul campaign. It was unbridled fun, and also a great reminder of what can and can&#8217;t be accomplished sitting in front of a keyboard. Much is written these days about relationships &#8212; with [...]]]></description>
		<link>http://crawfordpr.com/2012/01/30/social-engagement-the-big-event-when-pr-isnt-virtual/</link>
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		<title>Curses! Foiled by Smart Devices and Fiendishly Clever Search Engines &#8212; Again!</title>
		<description><![CDATA[My moment of triumph over the phone monopoly had arrived. I&#8217;d show them. Stodgy old feature phone in hand, I burst through the doors of the Verizon Wireless store and slammed the device on the counter. &#8220;The damned thing has been broken all day and I can&#8217;t call out &#8212; what can you do about [...]]]></description>
		<link>http://crawfordpr.com/2012/01/27/curses-foiled-by-smart-devices-again/</link>
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		<title>Tech PR: Be Your Own Wire Service</title>
		<description><![CDATA[One of my longstanding principles is to be nice to almost everybody. I do this even if they work for me and I&#8217;m in a position to lord it over them and make their lives miserable. It&#8217;s not that I&#8217;m a kindly soul imbued with bonhomie or involuntarily go around spreading good cheer. Far from [...]]]></description>
		<link>http://crawfordpr.com/2012/01/25/tech-pr-be-your-own-wire-service/</link>
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		<title>&#8220;What Do YOU Think?&#8221; &#8212; The Most Important Question Companies Never Ask</title>
		<description><![CDATA[In the tech PR arena we deal with companies that tend to differentiate themselves based on new product or service features: voice synthesis, business intelligence, and so on. There&#8217;s a continual game of one-up-manship to develop some clever new googaw or gimcrack that will give an edge, however slight or short-lived, over the competition. Frankly, [...]]]></description>
		<link>http://crawfordpr.com/2012/01/23/what-do-you-think-the-most-imporant-question-companies-ever-askk/</link>
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		<title>Social Engagement: Twitter &#8211; Useful PR Tool or Total Waste of Time?</title>
		<description><![CDATA[It&#8217;s fair to wonder about a communications tool that seems designed to refer to its users as &#8220;twits.&#8221; &#8220;Tweeple&#8221; (not &#8220;twerps&#8221;?) may be a kinder sobriquet, but how useful is the &#8220;twitterverse?&#8221; And at what point (if ever) does Twitter rise above thumb-twiddling? You&#8217;ve likely already seen the most touted story lines &#8212; Twitter boasts [...]]]></description>
		<link>http://crawfordpr.com/2012/01/20/social-engagement-is-twitter-a-useful-pr-tool-or-a-twotal-twaste-of-twime/</link>
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		<title>Congratulations on Your Success! (You Egotistical Ass)</title>
		<description><![CDATA[French essayist Michel de Montaigne wrote &#8220;modesty is the worst form of conceit.&#8221; In an election year where all candidates, including multi-millionaires, do their best to out-humble another in order to impress, I&#8217;d generally agree with Mssr. Montaigne. But today, following the arrival of two incredibly arrogant promotions that crossed my inbox, I&#8217;m taking exception. [...]]]></description>
		<link>http://crawfordpr.com/2012/01/18/congratulations-you-egotistical-as/</link>
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		<title>Lifetime Resolution: Know Your Groove</title>
		<description><![CDATA[Way back in the 1960s, longshoreman, author and philosopher Eric Hoffer wrote, &#8220;When people are free to do as they please, they usually imitate each other.&#8221; We see this phenomenon every day in the business world, where companies compete by copying products &#8212; adding some minor feature or performance boost in the name of differentiation. [...]]]></description>
		<link>http://crawfordpr.com/2012/01/03/lifetime-resolution-know-your-groove/</link>
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		<title>PReality: A Gentle Reminder that PR Isn&#8217;t Everything</title>
		<description><![CDATA[&#8216;Tis the season for top ten lists. And while a few of these annual roundups are useful, some &#8212; like the one put out by PR Daily yesterday &#8212; should remind folks to take off their industry goggles every once in a while and remember reality. &#8220;Top 10 PR Blunders of 2011&#8221; is a fine [...]]]></description>
		<link>http://crawfordpr.com/2011/12/23/preality-a-gentle-reminder-that-pr-isnt-everything/</link>
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		<title>Tech PR Smarts: Startups, PR and the Buyout Endgame</title>
		<description><![CDATA[Attention, startups looking for the big bucks, heed the Golden Rule of Funding: Ultimately, VCs want their money back with a hefty return. Of course, you want that giant payout, too. Here are 10 pointers to help you on your way down the path to riches. Look the Part. Whenever I stroll up the aisle [...]]]></description>
		<link>http://crawfordpr.com/2011/12/21/tech-pr-smarts-startups-pr-and-the-buyout-endgame/</link>
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		<title>Tech PR Smarts: Avoid Making a &#8220;Fule&#8221; of Yourself Online</title>
		<description><![CDATA[For centuries Marylanders and Virginians have feuded like Hatfields and McCoys. We Virginians view the people of Maryland as crooks and imbeciles. Marylanders see us as antedeluvian throwbacks. Having lived in both states I can attest with complete impartiality that such opinions are well-founded. The mutual enmity of neighbors is an ancient tradition. In classical [...]]]></description>
		<link>http://crawfordpr.com/2011/12/20/tech-pr-smarts-avoid-making-a-fule-of-yourself-online/</link>
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