Geneva Technology: The Reward for Competitive Differentiation

Geneva Technology, a European software firm, developed a winning product that let communications companies rate, bill and discount for multiple services – voice, data, Internet, video – all on a single bill.

Voila: the birth of convergent billing.

Geneva needed to build on its European base and asked Crawford to launch them in North America. We debuted the company with multiple analyst briefings and interviews resulting in significant, months-long media coverage and analyst reporting. Within a year, Geneva was purchased by a large North American BSS company for $690 million – 35 times Geneva’s annual sales at the time of the acquisition.

The technology pioneered by Geneva has taken hold worldwide, enabling communications service providers to quickly develop and provide next generation services, offer special discounts, and create personalized service bundles that increase customer satisfaction and loyalty. With convergence, Geneva took BSS a long way – from the concept of plain vanilla monthly invoicing to a new foundation for competitive differentiation.