WorldPay: A New Standard in eCommerce – and Buyout Prices

A late arrival in the Internet payment processing business, the U.K.’s WorldPay was a relative unknown in the U.S. when the company asked Crawford to lead its North American debut. The challenge: Making a newcomer stand out in a crowded market.

Crawford’s solution: a stream of fresh promotions every month on new acquisitions, online security features, shopping campaigns, alliances, eCommerce capabilities, standards, and market surveys on eCommerce growth — establishing WorldPay as an expert in its field.

Over the next two years, Crawford orchestrated extensive media coverage including stories in the Washington Post, Financial Times, CNN, Bloomberg, Maxim, Los Angeles Daily News, Washington Business Journal, and key trade and vertical press such as Bank Technology News, Internet Retailer, Internet News, Newsbytes, Smart Computing, CNET Radio, e.bill and Potomac Tech Wire.

As WorldPay’s brand gained mass, it attracted attention not only from customers but also from a buyer. The payoff: WorldPay was acquired for £2.025 billion ($3.1 billion).