Reputation
Today, reputation is the driving force of financial performance — from angel funding and venture capital to IPOs, acquisitions, and profits.
Corporate communications isn’t about press releases. It isn’t about placements. It isn’t about chalking up hits without regard to their long-term value. It’s about relating to and with the public, and fostering the relationships and respect that make companies grow. Knowing who you are; how best to convey that persona; how to make your story exciting; and who can’t wait to hear — and discuss — it. Those skills have always been the core of great PR. And more than ever before, they’re what distinguishes a towering success from a great idea no one has heard of.
What Crawford brings to the table:
- Technical Expertise — We admit it; we’re wonks. Talk to us about network infrastructure, regulatory policy, back office architecture, mobile applications, or gameful incentivizing of corporate or social change. We speak your language.
- Journalistic Sensibility — Once a reporter, always a reporter at heart. With background on the other side of the PR divide, Crawford knows exactly how to work with your target audience. We honor deadlines, understand schedules, and always cut through nonsense to provide substance.
- Media Relationships — We’re deeply immersed in the tech and communications industries, enjoying long-established and always-expanding relationships with editors, journalists, analysts, and key commenters in the social-sphere.
- Expert Content Creation — You name it, we can write it — and have. From high-impact pitches and press releases to the full gamut of corporate writing: bylines, white papers, position papers, blog posts, website text, strategic tweets, marketing collateral.
- Organic and Social Optimization Skills — Strategic and data-driven input, including keyphrase research, SEO guidance, and tutorials on social media platform strategy.
Check out our successful campaigns, and then contact Crawford to see what we can do for you.