Creative

G reat content – in the media world, it’s what makes the heart beat faster. Great content makes you relevant, builds relationships, and gets people excited about what you’re doing now — and what you’ll be doing tomorrow. It is the substance that drives successful public relations.

Crawford excels at conveying highly technical stories with clear, concise, and every so often visionary prose. We know that at the core of your specs there is an idea — an idea that could further revolutionize the life-changing tech and telecom landscape that we live in. Our talent is the ability to see your story and marshall the specs around it, spinning a great yarn supported by facts.

Crawford has a strong track record of helping CEOs win standing ovations for their companies’ achievements. We have produced keynote speeches for C-level executives including: AT&T CEO Dave Dorman, ZDNet President and CEO Dan Rosensweig, XO Communications CEO Carl Grivner, Equant CEO Didier Delapine, KMC Telecom President Roscoe Young, ALTS President Heather B. Gold, 1eEurope Chairman Richard A. Kozak, Cramer Co-Founder and President Jon Craton and Wiresoft President Tom Schram.

Crawford writes with expertise, awareness and authority to create just the right angle for each business and medium. And our verbal skills are matched by our technical expertise, taking advantage of the latest standards in content optimization for both organic and social promotion.

In the end, the single most important factor driving brand awareness is not just how clever you are with communications tools or who you reach – it’s what you actually have to say. Great content, optimized and targeted for your audiences, defines who you are and establishes that “meaningful groove of separation” that makes a company stand out from the competition.