Tech PR: Call Me Over-Educationalized — I Detest “Curate” and “Monetization”
In a past life as a trade journalist I edited a monthly tabloid called Pharmaceutical Salesman. I wrote it cover-to-cover: every news...
Read MoreOnline PR: How to Get Beaucoup Placements
Writing is a form of sales. All great bloggers know this. You must capture the reader’s attention in the first 10 seconds then...
Read MoreAvoiding Blog Sprawl: Toward Logical Social Media Grids
In a recent attempt to navigate a company’s blog site, I felt like I’d been transported to an ancient city in a time before...
Read MoreSocial Media: Have an Edge
This week I ran a test. Monday I warbled the praises of a company for its clear communications. Tuesday I reamed out firms that wallow in...
Read MoreBlogging: Less is More
A prominent socialmedialite brags that he kept his blog going while on vacation by writing 14 pieces in advance and setting them up to post...
Read More