“No One Will See This,” But Break the Mold, Shatter the Image Anyway

Posted by on Mar 28, 2010 in Blog, Driving PR Performance | 0 comments

In tech PR, blogging for business — or any aspect of communications — there are certain things “one just doesn’t...

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Blog Commenting — Worth It?

Posted by on Mar 4, 2010 in Blog, Social Public Relations | 0 comments

Yesterday a colleague called, all aglow that he’d placed a “major blog comment” on a national news article for one of his...

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The Content Factory: Social Media, Assembly Line-Style

Posted by on Feb 6, 2010 in Blog, Social Public Relations | 0 comments

Something there is that doesn’t love a factory.  It’s not just the grimy smokestacks, heat or the piercing ring of steel on...

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Tech PR & Blogging — Take Care With “Re-purposed” Content

Posted by on Jan 12, 2010 in Blog, Driving PR Performance, Social Public Relations | 0 comments

As the latest jobless recovery takes shape, media departments are hearing the familiar “do more with less” mantra from on...

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Tech PR: All That Twitters is not Gold

Posted by on Dec 8, 2009 in Blog, Driving PR Performance, Social Public Relations | 0 comments

At the height of the mid-1990s dot.com mania, Business Week adorned its cover with a tulip. Later, when real estate became the next sure...

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