In IT, a black box is a program that measures output against input in complex systems.
This Black Box is designed to help companies achieve a similar goal in PR. Black Box provides our candid input—based on several lifetimes of experience—for companies that want to measure and improve the performance of PR programs.
The first time I saw a man walking down the street jabbering on a cell phone, I said to myself, “What an idiot.” Now when kids weave all over the road while texting or guys in a restaurant pontificate into their “jawbones,” I think the same. But this isn’t another blog slamming mobile misdeeds.
A prominent socialmedialite brags that he kept his blog going while on vacation by writing 14 pieces in advance and setting them up to post daily. His admission to using canned content hints he had nothing to say that couldn’t wait. That being the case, why post so religiously?
Blogging is now so big that the word itself seems too small. Though both involve the blending of ingredients, you wouldn’t lump baking and chemistry in one category, would you? Herewith a handful of terms that better define discrete types of blogs and bloggers.
Clearwire made waves this week with a bold dare to customers: “Go ahead, use more mobile data.” With rising complaints about slow networks, this is a brilliant way to attract bandwidth-hungry users. And it brings to mind another capacity issue: Are companies using their full PR bandwidth?
With 2010 almost upon us, it’s likely that companies will continue to have lean budgets and staffs for marketing and PR, yet the same or greater demands for increased visibility. A quick look back at 2009 provides useful guidance for the year ahead on what to do and how to save.
