Does Your Social Media Drive Customers to “Seppuku”?

Posted by on Apr 15, 2010 in Blog, Social Public Relations | 0 comments

Last year a handful of lost souls, fatigued to the core by Web 2.0, opted to “Kevork” their entire social media presence. Mercy...

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Social Media and Marketing: Finite Versus Mass

Posted by on Apr 12, 2010 in Blog, Social Public Relations | 0 comments

In business we’re conditioned to think big, want more, and right away. Success is gauged by mass markets won instantly. In social...

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“Think Outside the Box” — Oh Pull-ease!

Posted by on Apr 9, 2010 in Blog | 0 comments

Are you as sick of hearing “think outside the box” as I am?  The phrase is as silly and meaningless as a mantra. Who the heck...

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Information Wants to be Free — Or Does It?

Posted by on Apr 3, 2010 in Blog, Social Public Relations | 0 comments

Novelist Mark Helprin stepped in a hornet’s nest when he asserted that intellectual property rights should be assigned to an author...

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Tech PR: “Please Join Our Webinar” (Uh, I’ll Get Back to You)

Posted by on Apr 1, 2010 in Blog, Driving PR Performance, Social Public Relations | 0 comments

The note came in from a puzzled marketing colleague: “No journalists attended our webinar.”  No surprise, really. ...

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