1984 Redux: “Creepy” Social Media Surveillance

Posted by on Nov 9, 2009 in Blog, Social Public Relations | 1 comment

Big Brother is watching. Not 1984′s Ministry of Truth, but businesses that monitor social media for criticism of their product or...

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Social Media Monitoring: Worth It?

Posted by on Nov 8, 2009 in Blog, Social Public Relations | 1 comment

A well-known company that tracks social media is trying to sell me on using its service.  The cost: $500/month.  I love automation.  But...

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Tech PR: One Bad Experience Is All It Takes

Posted by on Nov 7, 2009 in Blog, Driving PR Performance | 1 comment

One reader of  “Customers Want Great Service” asked why I fired Rado the web designer after a single misstep.  Actually the...

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Customer Service: The New Bottom Line for Tech

Posted by on Nov 4, 2009 in Blog, Driving PR Performance | 0 comments

In smokestack industries, a mentality pervades that customer service is a necessary evil to be dispensed with as cheaply and quickly as...

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Customers Want Great Service, Not Just Great Technology

Posted by on Nov 3, 2009 in Blog, Social Public Relations | 2 comments

Some tech companies deliver an unforgettable customer experience. I had one such moment with a web design outfit. I’d sent over a...

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