In IT, a black box is a program that measures output against input in complex systems.
This Black Box is designed to help companies achieve a similar goal in PR. Black Box provides our candid input—based on several lifetimes of experience—for companies that want to measure and improve the performance of PR programs.
The Fortune 100 company chairman looked at the draft speech and raised an eyebrow. The Dalai Lama quote, on the danger of blindly trusting others’ motives, didn’t sit well. “This is wrong,” he said. “I had dinner with the Chinese ambassador, who claimed that historically they own Tibet.”
When Google announced plans for a high-speed Internet service, the telecom sector called it a “PR stunt.” No duh. Long the expert in using media to shake up the status quo, Google is leveraging PR to rock the telco establishment.
