In IT, a black box is a program that measures output against input in complex systems.
This Black Box is designed to help companies achieve a similar goal in PR. Black Box provides our candid input—based on several lifetimes of experience—for companies that want to measure and improve the performance of PR programs.
Every year, tech PR departments and their agencies begin the rite of reviewing editorial calendars for the coming months’ story opportunities. Is the ritual still worth the time in today’s fast-changing media environment?
“Fantastic idea! – Let’s call a meeting of the entire team to hash it out,” burbled the hyperactive marketing veep. “Better idea: This IS the meeting,” I fired back. “Now let’s get to work.”
Anybody else dropping to their knees in worship of the social media “snake oil” peddlers? You know — the guys who promise fame and riches if we chug their elixir of techniques? I did for awhile. Now I call this rubbish “Self-Help 2.0″ — social media fortune-seeking advice for Everyman.
Howard the CEO was furious — “I want a correction!” The occasion: a biz journal cover story with side-by-side pix of 2 local business leaders — Howard + a drag queen restaurateur. “Correct what?” I countered. “It’s not like they mixed up the photo captions.”
The absolute last word on social media, economics and freeconomics. As they say, “if you read nothing else this year,” please do make it one of these tomes. And if shyness about writing is holding you back from SM, we’ve thrown in an essay recommendation that will help.
The client was ecstatic when her story made the “A” section of The Wall Street Journal. “We’re in front of 2.0 million readers,” she raved. While congratulating her I wondered, “Yes, but do we know if even five people saw and read it?”
