In IT, a black box is a program that measures output against input in complex systems.
This Black Box is designed to help companies achieve a similar goal in PR. Black Box provides our candid input—based on several lifetimes of experience—for companies that want to measure and improve the performance of PR programs.
As a lad I had a French teacher who told us: In France, we say whenever you look at your watch and it’s exactly 6:00, you’re going to have some kind of luck. Good or bad? I asked. Might be either, he riddled. By Gallic odds, I reckoned, it might as well be 6:00 all day long.
A blog by Journalistics compares PR to dating. To succeed, so it goes, PR people must part their hair, gush pleasantries and make a good impression. I prefer to live by the immortal words of Popeye the Sailor: “Iyam what Iyam.” Being yourself at all times can be messy, but it’s honest.
Imagine that in olden days shepherds tended flocks, never moving when a wolf drew nigh. Or woodsmen meditated on tall oaks, axes motionless at their sides. Or hunters let deer pass. None who did so would have called it work — or life. Why do we, who sit hours-long before a flickering screen?
