Tech PR: Optimizing Social Media Management

Posted by on Jul 18, 2011 in Blog, Driving PR Performance, Social Public Relations, Tech PR | 0 comments

After a decade, best practices for producing and optimizing social media are well established. But what about the process of managing...

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Tech PR: The “Sweet 16″ Trade Show PR Checklist

Posted by on Jul 12, 2011 in Blog, Driving PR Performance | 0 comments

Now that Spring trade show madness is behind us it is, believe it or not, already time to get ready for the Fall trade show run, less than...

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The Tech of PR: Does Share v. Search Really Matter?

Posted by on May 9, 2011 in Social Approach, White Hat PR | 0 comments

Fascinating piece in GigaOm today on traffic sources for major news sites. Apparently, while Google still holds a commanding lead (driving...

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Social Metrics and PR: More Celestial Navigation than GPS

Posted by on Apr 7, 2011 in White Hat PR | 2 comments

Every hour or so, some post title comes across my Twitter feed promising an end-all and be-all data-driven can’t-fail solution to all...

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Journalism Plus? How Social Media Metrics Bring Hard Data to PR

Posted by on Apr 1, 2011 in White Hat PR | 1 comment

The boss caused quite a stir at PR Daily yesterday by asserting that journalists make the best PR people. “Not so!” screamed...

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