Black Box
In IT, a black box is a program that measures output against
input in complex systems.
This Black Box is designed to help companies achieve a similar
goal in PR. Black Box provides our
candid input—based on several lifetimes of experience—for
companies that want to measure and
improve the performance of PR programs.
Thursday, August 26th, 2010
When Virgin Mobile USA’s announcement on its all-you-can eat mobile data plan leaked prematurely this week via Facebook I read a different story into the news: Could it be that the venerable institution of the press release is breathing its last?
Tags: Press Releases, social media content, tech pr, telecom pr, web pr
Posted in Blog, Driving PR Performance, Saving Money on PR
Thursday, August 12th, 2010
A client asked why their press release bill was 3X higher than before. Though the answer was a no-brainer — they issued 1 press release one month and 3 the next — I was reminded that these days everybody is mindful of costs. In the future I’ll ask: “Are you sure you want to do this release?”
Tags: content, Press Releases, product launch, tech pr, telecom pr
Posted in Blog, Driving PR Performance, Saving Money on PR
Sunday, March 28th, 2010
In tech PR, blogging for business — or any aspect of communications — there are certain things “one just doesn’t do.” Or so say those in the know. But what do they know, really? Personally, I’ve always leaned toward the things I’m not supposed to. Common sense can be a bore. I love iconoclasm.
Tags: blog consulting, blogging for business, content, executive communications, Press Releases, tech pr, telecom pr, web pr
Posted in Blog, Driving PR Performance, PRFormance
Wednesday, July 29th, 2009
There are three problems with most press releases issued by technology companies. The vast majority of these announcements…
Tags: Press Releases
Posted in Blog, Driving PR Performance, PRFormance