In IT, a black box is a program that measures output against input in complex systems.
This Black Box is designed to help companies achieve a similar goal in PR. Black Box provides our candid input—based on several lifetimes of experience—for companies that want to measure and improve the performance of PR programs.
When Virgin Mobile USA’s announcement on its all-you-can eat mobile data plan leaked prematurely this week via Facebook I read a different story into the news: Could it be that the venerable institution of the press release is breathing its last?
A client asked why their press release bill was 3X higher than before. Though the answer was a no-brainer — they issued 1 press release one month and 3 the next — I was reminded that these days everybody is mindful of costs. In the future I’ll ask: “Are you sure you want to do this release?”
In tech PR, blogging for business — or any aspect of communications — there are certain things “one just doesn’t do.” Or so say those in the know. But what do they know, really? Personally, I’ve always leaned toward the things I’m not supposed to. Common sense can be a bore. I love iconoclasm.
There are three problems with most press releases issued by technology companies. The vast majority of these announcements…
