PR for Tech and Telecom: How Press Releases May Hurt Your Reputation

Posted by on Feb 22, 2011 in Creative PR, White Hat PR | 2 comments

Could there be anything more ridiculous than a high-tech innovator using Morse code to promote himself? If you’re in the business of...

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Online PR: In Search of the Lost News Room

Posted by on Dec 1, 2010 in Blog, Driving PR Performance, Tech PR, Telecom PR | 0 comments

Can the media find you? I’m not talking about your company’s visibility on the Web, but something much more basic. When...

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Press Releases: Soon as Passé as Print?

Posted by on Aug 26, 2010 in Blog, Driving PR Performance | 0 comments

When Virgin Mobile USA’s announcement on its all-you-can eat mobile data plan leaked prematurely this week via Facebook I read a...

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10 Ways to Save on PR — New & Improved

Posted by on Aug 12, 2010 in Blog, Driving PR Performance | 0 comments

A client asked why their press release bill was 3X higher than before. Though the answer was a no-brainer — they issued 1 press...

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“No One Will See This,” But Break the Mold, Shatter the Image Anyway

Posted by on Mar 28, 2010 in Blog, Driving PR Performance | 0 comments

In tech PR, blogging for business — or any aspect of communications — there are certain things “one just doesn’t...

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