Latest Startup PR SNAFU: “Guru” Eric Ries in Wired

Posted by on Sep 6, 2011 in Creative PR, Social Approach, White Hat PR | 0 comments

Another head-smacking moment, brought to you by page 34 in the September issue of Wired. And I quote: “The mistake isn’t...

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Tech PR’s First Priority: Making Your FUBAR Checklist

Posted by on Jun 20, 2011 in Blog, Tech PR | 0 comments

The client calls me bubbling over with excitement. The company is launching a first-of-its-kind product, unveiling a major acquisition,...

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Journalism Plus? How Social Media Metrics Bring Hard Data to PR

Posted by on Apr 1, 2011 in White Hat PR | 1 comment

The boss caused quite a stir at PR Daily yesterday by asserting that journalists make the best PR people. “Not so!” screamed...

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Online PR: In Search of the Lost News Room

Posted by on Dec 1, 2010 in Blog, Driving PR Performance, Tech PR, Telecom PR | 0 comments

Can the media find you? I’m not talking about your company’s visibility on the Web, but something much more basic. When...

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Getting Press: Does Your PR Have a Point?

Posted by on Nov 15, 2010 in Blog, Driving PR Performance, Social Public Relations, Tech PR | 0 comments

Recently a colleague showed me a draft public policy op ed written by his agency. Well composed and, so I was told, already placed in a...

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