10 Ways to Save on PR — New & Improved

Posted by on Aug 12, 2010 in Blog, Driving PR Performance | 0 comments

A client asked why their press release bill was 3X higher than before. Though the answer was a no-brainer — they issued 1 press...

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Tech PR: Don’t Hit the Mute Button on Your Launch

Posted by on Mar 30, 2010 in Blog, Driving PR Performance | 0 comments

This just in: Major offshore tech firm opens its first U.S. office. They leased space, installed comms systems, put up a sign, hired staff...

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Great Content: Still Can’t Automate It

Posted by on Jan 20, 2010 in Blog, PR Writing | 0 comments

“I used to shoot people for a living.” So began the article in, of all places, a software testing magazine.  The author turned...

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Tech PR – The Power of “Negative” Thinking

Posted by on Nov 21, 2009 in Blog, Driving PR Performance | 0 comments

Years ago I interviewed motivational author Wayne Dyer.  I found him incisive, pragmatic, brilliant and at one point irascible —...

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