PR Metrics That Matter, Part 2: How Many Roads Lead to You?

Posted by on Apr 19, 2011 in White Hat PR | 0 comments

In Part 1, Reading Your Web Traffic, I focused on visitor behavior on your website: Are there more visitors? Are they reading/watching your...

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Riding the Market: Social (PR) Skills and Stock Prices, Pt. 2

Posted by on Jan 20, 2011 in Social Approach, White Hat PR | 0 comments

Having considered the social media stories of Ford and Whole Foods in Part 1, you might have spent yesterday buying as many Twitter...

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Riding the Market: Social (PR) Skills and Stock Prices, Pt. 1

Posted by on Jan 18, 2011 in White Hat PR | 0 comments

They are constantly changing numbers that can make or break your business, driving leadership to distraction — in fits of ecstasy one...

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