Black Box

In IT, a black box is a program that measures output against input in complex systems.

This Black Box is designed to help companies achieve a similar goal in PR. Black Box provides our candid input—based on several lifetimes of experience—for companies that want to measure and improve the performance of PR programs.

Press Releases: Soon as Passé as Print?

Thursday, August 26th, 2010

When Virgin Mobile USA’s announcement on its all-you-can eat mobile data plan leaked prematurely this week via Facebook I read a different story into the news: Could it be that the venerable institution of the press release is breathing its last?

Don Corleone — Social Media Godfather

Friday, November 13th, 2009

When Don Corleone’s consiglieri (lawyer) harangues the aging crime boss with a list of actions to avoid, the Godfather replies: “I’m not paying you to tell me what I CAN’T do, I’m paying you to tell me what I CAN do.” Short and tweet, that may be the best social media advice on record.

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