In IT, a black box is a program that measures output against input in complex systems.
This Black Box is designed to help companies achieve a similar goal in PR. Black Box provides our candid input—based on several lifetimes of experience—for companies that want to measure and improve the performance of PR programs.
When Virgin Mobile USA’s announcement on its all-you-can eat mobile data plan leaked prematurely this week via Facebook I read a different story into the news: Could it be that the venerable institution of the press release is breathing its last?
When Don Corleone’s consiglieri (lawyer) harangues the aging crime boss with a list of actions to avoid, the Godfather replies: “I’m not paying you to tell me what I CAN’T do, I’m paying you to tell me what I CAN do.” Short and tweet, that may be the best social media advice on record.
