Tech PR: The End of “Free” (Thank God)
Confession: My first reaction on reading Chris Anderson’s Free some years back was to stifle a gag reflex.“Give away our...
Read MoreTech PR: The Tsunami of Great Content
As a lad I sat by the river and waited for the words to come. When they did, it was always in a torrent. I might compose one or 10 pieces...
Read MoreTech PR: What Content Marketing Might Learn from the History of Email
Many years ago I had lunch with Gary Arlen, one of the few people I would honor with the designation “visionary” — which...
Read MorePR Online: 7 Tips on Keeping it Simple
Feeling overwhelmed by advice on social PR? Confused on how to put it to work to increase awareness of your company? Maybe it’s time...
Read MoreOnline PR: What 2010 Means for 2011
Prognosticators tend to base forecasts on “surface volatility” — hot stories of the moment: smart phones, Netflix, etc....
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