Social PR: Quality Content Versus Volume
A reigning idea in social media and PR is that the more content posted, the more traffic and the higher a company’s page ranking....
Read MoreIf George Orwell Blogged on Good Writing Habits
Recently a client sent me a marketing document written by a freelancer. They loved it. What I found: pages filled with business jargon...
Read MoreGawker Newsflash: Web 3.0 = Journalism 101
This just in from Gawker: News rules, blogs suck. Stop the presses, or I dunno, maybe keep ‘em rolling. In a recent post, Gawker...
Read MoreTaleb’s Ludic Fallacy and Social Public Relations ROI
A chief weakness of PR strategy or any planning exercise is the assumption that one can forecast results based on known data. The reality:...
Read MoreAvoiding Blog Sprawl: Toward Logical Social Media Grids
In a recent attempt to navigate a company’s blog site, I felt like I’d been transported to an ancient city in a time before...
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