Tech PR: Why Smart Players Love a Market Panic

Posted by on Aug 5, 2011 in Blog, Driving PR Performance, Tech PR, Telecom PR | 0 comments

The Dow Jones drops 500+ points. Investors who dissed America’s credit rating scurry for the safety of U.S. Treasuries. One bank now...

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Telecom PR: Who Says Pipes Need to Be Dumb?

Posted by on Aug 3, 2011 in Creative PR, White Hat PR | 0 comments

Disclosure: Right out of college, I went to work for an enormous telecom company, where I was introduced personally to jaw-dropping...

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Tech PR: Does Your PR Team Have Sales Experience?

Posted by on Jul 29, 2011 in Blog, Driving PR Performance | 0 comments

“Hi. My name is Jim Crawford. I’m from the Grolier Company and I’ve been asked to call on you.” I was 18, fresh out...

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Tech PR: SEO and The Girl Who Played with Firefox

Posted by on Jul 27, 2011 in Blog, Driving PR Performance, Social Public Relations, Tech PR | 0 comments

You know you’re a diehard Stieg Larsson buff when you can recite Lisbeth Salander’s laptop brand (Apple), search engine...

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Tech PR: Optimizing Social Media Management

Posted by on Jul 18, 2011 in Blog, Driving PR Performance, Social Public Relations, Tech PR | 0 comments

After a decade, best practices for producing and optimizing social media are well established. But what about the process of managing...

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