Black Box

In IT, a black box is a program that measures output against input in complex systems.

This Black Box is designed to help companies achieve a similar goal in PR. Black Box provides our candid input—based on several lifetimes of experience—for companies that want to measure and improve the performance of PR programs.

BP’s Swimmin’ Hole: First One In is a. . .

Tuesday, July 13th, 2010

We got a call from a young engineer who advises oil companies on deep sea drilling. What were our thoughts on holding a seminar on blowout prevention, charging press $1200 to attend — but forbidding questions? “I’ll pay double the ticket price to see that,” I replied.

Tech PR: Gone to the Dogs. Good.

Friday, April 16th, 2010

The social media genre brings to mind the 1960s “flower power” movement. “Trust,” if not love, is in the air, and that’s a noble sentiment. Trouble is, you rarely see a carefree, happy freak doing much of consequence. The “dogs of war” rule business and great PR, too.

Tech PR, Telecom PR: The Case for Case Studies

Wednesday, April 7th, 2010

When you’re selling, what attribute do customers most care about — features, benefits, price, company stability? All that, sure, but what they really want to know is who else has used the product or service, why they chose it, and how it has performed. Media are exactly the same.

Telecom — Happy Days Are Here Again?

Friday, March 26th, 2010

Yesterday’s Telecom Hub meeting, a monthly conclave of Washington, DC-area communications industry folk, may have convened under the gray skies of a chilly Spring day, but most speakers seemed almost sunny about the sector’s future.

Tech PR – The Power of “Negative” Thinking

Saturday, November 21st, 2009

Years ago I interviewed motivational author Wayne Dyer. I found him incisive, pragmatic, brilliant and at one point irascible — like CEOs I’ve known and admired. It was such a welcome contrast to his warm, fuzzy public persona that I quickly liked the man and forgave him his books.

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