Tech PR: Like Doing Media for the CIA?

Posted by on Mar 11, 2011 in Blog, Tech PR, Telecom PR | 0 comments

We once had a startup tech client that declined interviews with a “no comment,” issued press releases only a Fields Medal...

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Bored and Blasé: Why Google Shook Up Management

Posted by on Jan 21, 2011 in Blog, Tech PR, Telecom PR | 0 comments

It’s easy to see why British poet and infamous hedonist Lord Byron coined the words “bored” and “blase.” Even...

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BP’s Swimmin’ Hole: First One In is a. . .

Posted by on Jul 13, 2010 in Blog | 0 comments

We got a call from a young engineer who advises oil companies on deep sea drilling. What were our thoughts on holding a seminar on blowout...

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Tech PR: Gone to the Dogs. Good.

Posted by on Apr 16, 2010 in Blog, Driving PR Performance | 0 comments

The social media genre brings to mind the 1960s “flower power” movement. “Trust,” if not love, is in the air, and...

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Tech PR, Telecom PR: The Case for Case Studies

Posted by on Apr 7, 2010 in Blog, Driving PR Performance | 0 comments

When you’re selling, what attribute do customers most care about — features, benefits, price, company stability? All that,...

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