Telecom PR: Who Says Pipes Need to Be Dumb?

Posted by on Aug 3, 2011 in Creative PR, White Hat PR | 0 comments

Disclosure: Right out of college, I went to work for an enormous telecom company, where I was introduced personally to jaw-dropping...

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Tech PR: Does Your PR Team Have Sales Experience?

Posted by on Jul 29, 2011 in Blog, Driving PR Performance | 0 comments

“Hi. My name is Jim Crawford. I’m from the Grolier Company and I’ve been asked to call on you.” I was 18, fresh out...

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Tech PR: The “Sweet 16″ Trade Show PR Checklist

Posted by on Jul 12, 2011 in Blog, Driving PR Performance | 0 comments

Now that Spring trade show madness is behind us it is, believe it or not, already time to get ready for the Fall trade show run, less than...

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Tech PR’s First Priority: Making Your FUBAR Checklist

Posted by on Jun 20, 2011 in Blog, Tech PR | 0 comments

The client calls me bubbling over with excitement. The company is launching a first-of-its-kind product, unveiling a major acquisition,...

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Tech PR: Call Me Over-Educationalized — I Detest “Curate” and “Monetization”

Posted by on Jun 2, 2011 in Blog, Tech PR, Telecom PR | 0 comments

In a past life as a trade journalist I edited a monthly tabloid called Pharmaceutical Salesman. I wrote it cover-to-cover: every news...

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